A Message from Advantage Valley's CEO

When I stepped into this role at Advantage Valley, I made a commitment to uplift the people and small businesses who are the heart of our region. I’ve always believed West Virginians are among the most resilient, hardworking, and big-hearted folks you’ll ever meet. And that’s exactly what inspired Taste of Appalachia.

This initiative isn’t just about holiday gifting — it’s about celebrating the makers and artisans who shape our identity. Every item in these gift sets is handcrafted by a small business owner right here in the Mountain State. Many are veteran-owned, family-run, or rooted in generations of Appalachian tradition.

Through programs like our Expanding Markets initiative and the ScaleUp 2.0 program, we’re helping these entrepreneurs grow, reach new audiences, and build lasting momentum. Taste of Appalachia brings that mission to life in the most tangible (and delicious) way possible.

I’m proud to say that when you send one of these gift boxes, you’re doing more than checking a name off your list — you’re fueling a local economy, telling a story, and giving someone a true taste of West Virginia.

Thank you for being part of that story.

Warmly,
Terrell Ellis
President & CEO
Advantage Valley, Inc.